Dear Carl's Jr.

I am writing to address your advertisements, specifically the sexual nature of them. I think it is very wrong and very unnecessary to have over-sexualized women in your advertisements. The purpose of an advertisement is to talk about and describe your product to try and convince consumers that your product is good and worth buying. This is not what you are doing, from a consumer’s standpoint. Instead of glorifying your product in your commercials, you are glorifying the degradation and over-sexualization of women. Women were not created with the sole purpose of providing sexual pleasure for others. Women are strong and intelligent individuals and they are worth way more than just their bodies. If young girls grow up watching your commercials and looking at your advertisements, they are going to grow up believing their main role in life is to look good and please others. Commercials and advertisements have very strong effects on people, especially young people. They can alter the way young people see the world and themselves. After being brain washed with your commercials, young girls are going to lose hope in ever becoming more than their bodies. Girls everywhere are already bombarded with pictures and articles telling them how to look. They do not need to see it during fast food commercials too. Even older women feel bad about themselves after watching your advertisements. I am 22 years old, and after seeing your advertisements, I start to feel bad about myself because I don’t look like the women in your advertisements. This is crazy. Is this what you want to do to women all over the world? Make us feel ugly, fat, and worthless? If that is what your goal is, then you are succeeding. Would you want your wife, sister, or daughter starring in your advertisements? I don’t think so. Because you know their worth. You know they deserve more than to be over-sexualized. You know they deserve more than to be objectified. How can you continue to do this to so many women in your advertisements? Your advertisements are offending and hurting people everywhere, of all ages. And in doing this, you are ultimately hurting your business too. I have not spent one penny at your restaurants because of these damaging advertisements, and I will continue to not spend even a penny at your restaurants until you change your advertisements. Please take the time to at least think about the damaging effects your advertisements have on people before continuing to produce them.

xo
PM